Most Minnesota sports fans say their team is headed in the right direction
Minnesota sports fans see a sunny future for their teams, though storm clouds have started to settle over one fan base.
Note: This post is based on a January 2025 survey
Minnesota sports fans see a sunny future for their teams, though storm clouds have started to settle over one fan base. After a tough end to the 2024 season, Twins fans were more pessimistic than others about the direction of their team.
Nearly all fans of the Vikings (95%), Lynx (94%) and Wild (92%) said their team is headed in the right direction, according to a Minnesota Community Survey of 1,477 adults conducted from Dec. 4, 2024, to Jan. 20, 2025.
Fanbases of United FC (87%), Frost (87%), Aurora FC (84%) and Timberwolves (83%) also said their team is on the right track.
While most Twins fans (66%) said their team is headed in the right direction, a significantly smaller share said this compared with other fan bases.
About this Minnesota Community Survey
Survey type: Representative online survey panel
Respondents: 1,477 Minnesota adults
Our extended field period ensures we reach a representative sample of Minnesotans, not just the quickest responders.
Field dates: Dec. 4 to Jan. 20, 2025
Margin of error: ± 3.35 percentage points
Languages: English, Spanish
Our terminology page has definitions of income tiers, racial and ethnic groups, education levels and geographic regions.
QUESTION WORDING
ASK ALL
Thinking about business conditions in Minnesota…
How would you rate current business conditions in Minnesota?
1 Extremely good
2 Very good
3 Somewhat good
4 Not very good
5 Not at all good
Most popular pro sports teams in Minnesota
The Vikings (62%) and Twins (57%) are the most popular pro sports teams in the state, with more than half of Minnesotans identifying as fans of these teams.
The Wild (45%) and Timberwolves (44%) are the next most popular, with slightly less than half of Minnesotans identifying as fans.
About a third (34%) of Minnesotans said they're fans of WNBA’s Lynx, the only pro sports team in the state to win a championship in recent decades. (The Lynx have won four championships since 2011.)
Smaller shares of Minnesotans said they’re fans of Major League Soccer’s United FC (19%) and the Minnesota Frost (15%), a women’s pro hockey team.
About 11% of Minnesotans said they’re fans of Aurora FC, a pre-professional women’s soccer team.
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Thoughts, questions, or ideas? Send us a message at info@lumaris.com or leave a comment.
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