Lumaris Research

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Authentic voices. Informed decisions. Stronger communities.

Survey Minnesota's varied communities and transform uncertainty into strategic clarity.

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We have worked with

  • Wilder Research
  • Minnesota Compass
  • Youthprise
  • Minnesota Public Radio News
  • APM Research Lab
  • University of Minnesota Tourism Center

Sectors we serve

  • Non-profits

    • Strengthen grant proposals with robust local data
    • Enhance program evaluations with diverse community voices
    • Support advocacy with credible research
    • Guide strategic planning with deep community insights

  • Governments

    • Inform policy decisions with representative community feedback
    • Guide resource allocation with granular local data
    • Evaluate program effectiveness across diverse populations
    • Support inclusive urban planning and public health initiatives

  • Businesses

    • Understand your brand's role in building stronger communities
    • Track reputation across diverse demographic groups
    • Measure community trust and awareness
    • Guide inclusive marketing and engagement strategies

When to use a Lumaris survey

Our Minnesota Community Survey is a bilingual probability-based online survey panel. To build it, we used statistical methods when choosing respondents to maximize accuracy, especially among different demographic groups.

By contrast, a non-probability survey is one anyone can take if they click a link to join. It can be useful for quick market testing, but is generally not as accurate or reliable as a probability-based survey.

Here's a comparison table to help you decide what survey tool to use:

What matters to you Probability-based survey Non-probability survey
Maximum accuracy ✔︎ ❌
Reliable across demographic groups ✔︎ ❌
Minimal data quality problems ✔︎ ❌
Regulatory compliance ✔︎ ❌
Legally defensible ✔︎ ❌
Best for high-stakes decisions ✔︎ ❌
Fastest results ❌ ✔︎
Lowest upfront cost ❌ ✔︎
Quick market testing ❌ ✔︎

THE BOTTOM LINE

Choose probability-based surveys when:

  • Making high-stakes decisions
  • Needing regulatory approval
  • Results will be scrutinized legally
  • Accuracy is critical to success
  • Representing diverse populations

Choose non-probability surveys when:

  • Testing initial concepts
  • Needing results in days, not weeks
  • Budget is extremely tight
  • Doing low-risk, exploratory research

Transform uncertainty into clarity

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